Tag Archives: Japan

Rare Rides: A 1988 Nissan Van, Not Yet on Fire

Today’s Rare Ride represents Nissan’s first attempt at a family van for the North American market. But Nissan would prefer you forget the Van entirely, given how things went after its introduction.

1989 Nissan Van.

The vehicle known as Van in the North American market was sold as Vanette elsewhere. Introduced in 1979 as the Nissan Datsun Vannette or on occasion Datsun C20, the first-gen van’s production ran from late 1978 to 1988. Concurrently, Nissan introduced a second Vanette in 1985 which remained in Japanese production through 1994 and extended its life in the Philippines through 2001, and Malaysia through 2010. Good grief!

The mid-engine rear-drive layout was how Japan made its vans at that time and was never entirely popular in the North American market which preferred its engines at the front. In 1986 Nissan brought the Vanette to North America, called it Van, and pitched it against the Toyota Van and the Mitsubishi Van/Wagon. All three imports vied for customers from the minivan of choice, the Chrysler minivan.

Engines for Vanette around the globe ranged from a microscopic 1.2-liter inline-four through a 2.0-liter gasoline or diesel engine. But that wouldn’t do for the wide-open American roadways and its drivers’ desire for more powah. Americans also expected air conditioning (sapping even more power), in contrast to Vanette buyers elsewhere. So Nissan made a small edit for its Van: the 2.4-liter Z24i engine from the Nissan Hardbody and early Pathfinders. That inline-four was sandwiched under the front seats, in an engine bay that was a bit too small for 2.4 liters.

The Van was marketed as a cheaper alternative to the Chrysler minivan, but most buyers shopped elsewhere anyway. The Van was imported only through the 1989 model year before it was killed by slow sales. And recalls, multiple recalls! That large engine and small space combo didn’t work out so well, and the Van would often overheat and potentially burst into flame. The problem was made worse by sales concentrated in three hot places: Texas, Florida, and California.

By 1994, Nissan had issued four recalls to try and fix the overheating, to little success. There was also a class action lawsuit pending at the time, and Nissan threw up their hands. In an unprecedented buyback recall action, Van owners were offered at least Kelly Blue Book value to bring their overheating minivan to their local dealer. This offer was acceptable to most owners, who turned in their Van so it could be crushed. Before the buyback was completed in 1994, more than 135 Van fires were documented. None resulted in death or injury, to the chagrin of US lawyers. The class action was settled too, and its members were offered discounts on a new Nissan, like the Quest!

Today’s Van was owned by some dedicated soul who risked life and limb for boxy burgundy in high-spec GXE form. The two-tone Van has accumulated 127,000 miles since 1988 and looks in superb condition. It’s yours for $8,900 and is likely the only option for the dedicated Nissan Van Enthusiast out there.

[Images: Nissan]

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Guyton New Mazda North American Ops President

Guyton

Appointed Mazda North American Operations (NAO) president and CEO, Jeff Guyton replaces Masahiro Moro effective June 24th. Recalled to Hiroshima, Moro becomes the newly-minted Chief Communications Officer.

Guyton’s oversight includes North America, Canada, Columbia, and Mexico, along with US and Mexican vehicle production.

Moro will handle public and investor relations, social responsibility, human resources, government affairs, and other functions.

“Mazda has invested in new products, manufacturing facilities, and an enhanced dealer experience,” Moro said.

“Jeff led Mazda’s growth in the US, strengthening the business. In his new roll, he will collaborate across the regions and continue to grow our brand.”

President of North American Operations since joining Mazda in 2019, Guyoton guided the company to year-over-year sales growth in 2020.

Guyton orchestrated Covid response programs, Mazda Financial Services launch, and Retail Evolution dealer program expansion. He served as Mazda Motor Europe president and CEO prior to joining Mazda NAO.

At Mazda Motor Europe, Guyton was executive officer and general manager of the cost planning division, before becoming the VP and Chief Financial Officer.

Starting his automotive career as a Ford financial analyst in Japan, he relocated to Dearborn, Michigan as finance manager.

Achieving a B.A. in chemistry and Asian studies in 1988 from Wittenberg University, Guyton received his MBA and masters degrees from the University of Michigan.

Mazda NAO, headquartered in Irvine, California, oversees Mazda sales, marketing, parts and customer service support in the United States and Mexico through 620 dealers. Mazda Motor de Mexico in Mexico City manages sales in Mexico.

[Image: Mazda]

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Ford Bagged Again by NHTSA

airbag

In a fight with NHTSA regulators, Ford came out on the short end again, as more Takata airbags were at issue. This time, it will cost the automaker $610 million, of which they will have to carry the cost in its entirety.

air bag

Takata, the Japanese company whose name is now synonymous with airbag failures and bankruptcy, was at the center of the largest recall in automotive history. That a single supplier was able to put their airbag on so many different vehicles around the world says volumes for globalization and the cost-cutting measures that would lead OEMs to Takata. According to a CNN.com story, Takata airbag recalls began in 2014, and prior to this week’s announcement, had reached 67 million airbags in more than 40 million vehicles in the U.S. alone.

Previously in Japan, leaders of companies like Takata would publicly declare their guilt, ask all who were affected for their forgiveness, and to clear the names of their families, would commit seppuku. If that term is unfamiliar, it’s also known as hari-kiri, to publicly disembowel yourself to rid yourself and your family of shame. Sadly, to the best of my knowledge, none of the corporate heads of Takata had the decency to observe this tradition, and it should continue to hang over the heads of not only Takata’s directors but their families, too (Ed. note — this is a joke and meant to be taken as such). Three Takata executives, Shinichi Tanaka, Hideo Nakajima, and Tsuneo Chikaraishi, were indicted by a grand jury in Japan. All three had worked for Takata in the U.S. and Japan until around 2015 when it was first noted that there were problems with their airbags.

Ford argued unsuccessfully that the Takata airbags used in the models and years affected by this recall are different than those involved in the previous recalls. NHTSA safety regulators said they still pose a risk and rejected Ford’s assertion. Models covered by the recall include the 2007-11 Ford Ranger, the 2006-12 Fusion, the 2007-10 Edge, the 2006-12 Lincoln Zephyr, and the 2007-10 MKX. You will receive a notification if your vehicle is included in the recall, you can enter the VIN number on Ford’s website, or check with your local Ford dealer. Ford will repair the airbags free of charge, and your local dealer may provide a loaner car if you ask nicely.

[Images: Ford]