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GM Wants to “Electrify Everything”

As part of a $37 billion program, General Motors plans to bring at least 30 battery-electric vehicles to market by mid-decade — but it is expanding its electrification strategy to power up pretty much anything “already on the road,” as well as on the water, it announced on Wednesday.

GM EV Components Textron GSE tug
GM looking to electrify “everything,” including offering conversion kits as well as packages for vehicles like this jet tug.

The largest of the Detroit automakers’ Electric Connect and Cruise eCrate systems will allow owners to swap out their conventional gas engines in classic vehicles like the Camaro and E-10 pickup for battery-drive technology. GM also is looking to power up cargo tractors and other airport gear, while also working up ways to bring electric propulsion to the marine industry.

“GM has an established strategy, network of integrators and co-development agreements to apply an extensive array of components and solutions to a broad range of customers and use cases,” said Travis Hester, GM vice president of Electric Vehicle Growth Operations, in a statement Wednesday.

The carmaker estimates there’s a “total addressable market” for swapping conventional drive systems for battery power that could approach $20 billion by 2030.

“As companies across many industries look to reduce their environmental impact, GM is uniquely positioned to serve as a leader not only through exciting new EVs across our brands, but through additional technology applications,” said Hester, “and we look forward to bringing customers — existing and new — along with us on our zero-emissions journey.”

SEMA K5 Blazer EV front

Chevrolet showcased a 1977 K5 Blazer converted to all-electric propulsion at SEMA360 in 2020.

Converting to electric

Demand for conversion technology is already on the rise. There’s been a flood of startups converting classic vehicles, including vintage Camaros, Porsches, Volkswagens and Land Rovers, to run on battery power.

GM targeted the conversion market with the launch of the eCOPO Camaro project car at the SEMA Show several years back, and has revealed other project cars like Project X and the 1977 K-5 Blazer. It is getting ready to provide what are essentially plug-and-play packages, like the Cruise eCrate and Electric Connect, to simplify the process. The goal is to allow owners and conversion companies to make a swap with a minimum of effort.

The Detroit automaker isn’t the only one sensing an opportunity here, however. Ford recently demonstrated the potential for its own Mach-E crate motors, which, as the name implies, uses hardware and software borrowed from its Mustang Mach-E battery-electric SUV. The conversion package can be plugged into classic products such as a 1978 Ford F-100 pickup. Volkswagen and Tesla have also gotten into the game, the latter automaker’s electric drive technology used by one conversion fan on a Rolls-Royce once owned by Johnny Cash.

Multiple applications for electric motors

But GM’s strategy isn’t limited to road-going vehicles.

It’s teaming up with Textron Ground Support Equipment Inc., a Textron subsidiary, to power up ground support equipment like the cargo and baggage tractors, belt loaders and Tug equipment found at commercial airports. Electrifying those vehicles promises to reduce emissions, as well as operating costs, while improving reliability, experts claim.

GM electric expansion graphic Dec 2021

Commercial fleets, in general are showing strong interest in making the switch to battery power. GM this month began delivering the first of its BrightDrop delivery vans, joining competitors like Ford and Rivian in a market that could rapidly grow this decade, according to industry forecasts.

The opportunity to electrify isn’t limited to ground vehicles, however. A number of manufacturers are looking at ways to harness battery and hydrogen fuel-cell technology for other transportation and cargo applications. Rolls-Royce recently set a speed record with an aircraft outfitted with one of its drive systems. Airbus just released plans for a hydrogen turbofan system.

GM sees big opportunities coming in the marine world. It recently announced a strategic investment in the Seattle-based Pure Watercraft. The move, the automaker said, “represents an opportunity to bring EV technology to the marine industry and help preserve enjoyment of the outdoors for future generations. Together, the two companies will develop and commercialize battery electric watercraft, to accelerate the transition to electric mobility.”

GM also has been exploring ways to electrify the rails. Last June it announced another partnership with Wabtec, one of the largest providers of freight locomotives. Under a non-binding agreement, the automaker will provide both battery and hydrogen fuel-cell systems for prototypes like the Wabtec FLXdrive. Eventually, the technology could replace the conventional diesel-hybrid systems that dominate the rails today.

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GM Grows Board of Directors’ Diversity with New Whitman, Tatum

Meg Whitman, a technology leader and former head of Hewlett Packard Enterprise, will join the General Motors Board of Directors.

What was already the most diverse board of directors in the automotive industry just go a little more so, General Motors Co. expanding its board, adding Meg Whitman and Mark Tatum to fill the spots.

The move grows GM’s board from 12 to 13 members. Adding Whitman, a former Republican gubernatorial candidate in California and CEO of Quibi Holdings LLC, a media startup, results in women filling seven of the posts on the board. It makes GM the only automaker where women comprise a majority of the board.

Tatum, who is of Asian and African-American heritage, is the National Basketball Association’s deputy commissioner and chief operating officer. Diversity within the company has been a priority for Chairman and CEO Mary Barra since her appointment in 2013.

Diversity is a strength

GM quickly pointed out that the diversity of the company’s newly expanded board isn’t just limited to gender or ethnic background.

Diversity has been a theme during Mary Barra’s tenure as GM’s Chairman and CEO.

The company’s 12 independent directors have senior leadership and board experience in information technology, digital commerce, retail, higher education, investment management, international affairs, defense, transportation, cybersecurity, and pharmaceuticals, among others.

“Our diverse Board of Directors is a competitive advantage for GM as we work to deliver a better, safer and more sustainable world,” said GM Chairman and CEO Mary Barra. “Mark and Meg will bring unique experiences to the Board, especially in technology, brand building and customer experience that will help us drive value for shareholders and other GM stakeholders now and into the future.”

Diversity is a focus in the company’s executive ranks as well. Barra’s overseen a significant shift of women into higher level roles at the company during her tenure. Some of those include Dhivya Suryadevara as Chief Financial Officer, the first-ever woman to hold the job, and Alicia Bolder Davis as the Head of Global Manufacturing.

Others include Ann Cathcart Chaplin, corporate secretary and deputy general counsel; Margaret Curry, vice president, Tax and chief tax officer; Julia Steyn, head of urban mobility and Maven; Kimberly Brycz as senior vice president, Global Human Resources; and Pamela Fletcher, vice president, Global Electric Vehicle Programs. Both Boler Davis and Suryadevara left the company for other opportunities in the last 18 months.

Results are showing

Mark Tatum, deputy commissioner and chief operating officer of the National Basketball Association, will join the General Motors Board of Directors.

The push to diversify, at least by gender, is beginning to get noticed. GM was the top ranked company in the U.S. on the Gender Equality Global Report & Ranking for 2021. It was No. 5 globally, with a score of 71%, up from No. 11 and a score of 68% last year. GM was the only automaker in the Top 100.

Researchers noted GM achieved gender balance at the board level (at the time the report was issued, there were six women on GM’s board). Additionally, women represent 20% of the executive team, 32.2% of senior management and 21.8% of the workforce.

“They offer a living wage and flexible work arrangements to their employees. General Motors is the only company in the U.S. and globally that publishes a mean, unadjusted gender pay gap of less than 3% in all pay bands, and they have a strategy to close the gender pay gap. General Motors also publishes all eight of Equileap’s recommended policies that promote gender equality,” the report noted.

It is compiled by Equileap, a data research firm, which researched 3,702 companies based on 19 gender equality criteria, including gender balance from the board to the workforce, as well as the pay gap and policies relating to parental leave and sexual harassment. The average score for the Top 100 companies globally was 64 percent, an increase of 2 percentage points from last year.

Other automakers making moves

Alexandra Ford English has been nominated for the Ford Motor Co. board of directors.

GM’s top domestic rival, Ford Motor Co., currently has three women on its board of directors and nominated a fourth, Alexandra Ford English, daughter of current Executive Chairman Bill Ford Jr., who is virtually assured of election to the board later this year.

Ford English, 33, recently accepted another board position that elevated her profile. She took on the role as Ford Motor Co.’s representative to the Rivian board of directors. Ford Motor owns an equity stake in the EV maker. She’s held roles in corporate strategy at companies like Tory Burch and Gap Inc. as well as the automaker, which she joined in 2017.

The company’s global workforce is 28% female and 20% of its leadership comprises women. Some of it is top officers include Joy Falotico, president, The Lincoln Motor Co.; Lisa Drake, chief operating officer, North America; Suzy Deering, chief marketing officer; Dianne Craig, president, International Markets Group; Elena Ford, chief customer experience officer; Cathy O’Callaghan, vice president, Controller; and Kiersten Robinson, chief people and employee experiences officer.

Falotico, Drake and Deering have all moved into their roles in the last 12 months with the first two moving from other jobs within the company. Deering arrived at the automaker in January from eBay, where she was global chief marketing officer. She actually took over for Falotico, who now focuses solely on running Lincoln.


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GM Looking to Grow its Finance Arm’s Capabilities

GM is reportedly looking to apply for a banking charter for its financing unit, GM Financial.

General Motors has been generating plenty of attention for its plans to shift to battery-electric vehicle production; however, the auto company has also been looking to get back into some old businesses too, namely banking.

It’s an oversimplification, but the Wall Street Journal reported today that GM’s captive financing unit, General Motors Financial Company Inc. is seeking to apply for a banking charter. The move would allow the company to accept deposits — like a bank. The move is part of a strategy allowing it to form an industrial loan company.

The specialized charter gives a company the ability to own a commercial firm and banks — typically a no-no with a traditional banking license, the newspaper noted. GM has done this before with its GMAC unit, which not only offered auto loans, but also home mortgages and other types of lending options.

(GM financial arm strengthens loan portfolio.)

GM’s financing arm, GM Financial, has contributed to the auto company’s bottom line in growing amounts of significance during the past decade.

That could occur as early as next month, according to sources cited by the WSJ. The company has been nosing around the subject with federal and state regulators for several months. The Federal Deposit Insurance Corp. and Utah Department of Financial Institutions are reportedly on board with this.

GMAC nearly failed during the Great Recession in 2008 due to subprime mortgages. The government bailed the unit it out and it was renamed Ally Financial, and GM eventually sold its stake in 2013. Ally Financial currently offers auto loans for several automakers, including Fiat Chrysler and Hyundai, as well as offering online banking resources.

According to WSJ sources, this would not be round two of GMAC, rather the deposits would be used to help with the automotive loan business. It would essentially act as a low-cost form of capital for those auto loans. Currently, the unit has to issue debt in order to provide financing for its customers. It’s possible the newly chartered unit would offer high-yield savings accounts as well as other deposit-based accounts to consumers.

(Treasury adds capital to GMAC Financial Services.)

GM isn’t alone in offering financing to potential buyers. In fact, it’s often part of the marketing push to draw customers into dealerships by advertising low rates on new car loans and leases. It gives dealers a chance to secure sales to buyers with less-than-ideal credit scores.

The move to accept deposits would give GM Financial a low-cost form of capital for auto loans.

In the case of GM Financial, it’s added some green to the company’s bottom line. It generated $14.5 billion in 2019, accounting for 10.6% of GM’s overall revenue, WSJ noted. In 2010, the unit’s revenue was less than 1% of auto company’s revenue while it rose to 4.2% in 2015.

Getting the industrial loan company structure in place wouldn’t make it unique in the auto industry, the newspaper noted. Toyota Motor Co. and BMW AG employ similar units to not only offer auto financing, but home mortgages and credit cards. What is different is that few companies have attempted to get back into that business since the 2008 banking collapse.

(GM delivers $4B in Q3 earnings as auto market rebounds.)

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Nikola Stock Price Slides after CEO Spurs Speculation about GM Deal

GM was set to build the the Nikola Badger on its own platform, using its Ultium batteries in the original $2 billion deal with the EV maker.

Nikola Motors stock took another hit Friday after its CEO inadvertently suggested in an interview that a deal with General Motors may not come to pass.

The much-maligned EV maker’s stock slid 15%, closing the day at $19.54 after opening at $22.97. Investors expressed concerns with their cash after CEO Mark Russell told Bloomberg Thursday that the EV startup would carry on solo if it couldn’t come to terms on a deal with GM.

The two sides announced a $2 billion deal Sept. 8 calling for them to work together on hydrogen fuel-cell and battery-electric technology. The partnership would also have GM build Nikola’s new electric truck, the Badger, using the same platform it’s using for the coming GMC Hummer electric pickup while receiving 11% stake in the company.

(Nikola trying to salvage its reputation on Wall Street.)

Nikola CEO Mark Russell said the company was ready to go it alone in an interview. The stock price fell 15% afterward.

The deal was expected to close by the end of September, although according to filings with the Security and Exchange Commission said the formal date for closing the deal is Dec. 3. However, a series of issues came up almost immediately after the partnership was announced, complicating the talks and pushing them pack the preliminary end date of Sept. 30.

Russell fanned the flames of doubt in the Thursday interview, revealing Nikola had a “base plan” if the deal with GM falls through. “If we have a partner,” he added, “that just enables us to consider going faster and helps reduce the risk.”

He added that the two sides are indeed talking, trying to find a way to resolve the fact that it appears that GM isn’t getting exactly what it expected in Nikola. Part of that is the benefit of building Nikola’s Badger pickup.

“The Badger is part of our discussions with GM. And we’ve been clear all along that we wouldn’t build a Badger without an OEM partner,” Russell said.

(GM takes foot off accelerator in talks with Nikola as controversy swirls.)

The Detroit automaker agreed to provide its hydrogen and battery technology to the startup — and also to build the Badger for Nikola using the same platform developed for its own battery pickup, the GMC Hummer. That would create a new market for GM technology and increase the capacity utilization at what is believed to be the Detroit-Hamtramck Assembly Plant.

GM’s largely been quiet about the status of the deal, but insiders told TheDetroitBureau.com late last month that “there is no panic,” and that they still see a significant “upside potential.” One issue the two sides will need to resolve is the value of the ownership stake now. The Phoenix-based company’s stock price has fallen by more than half since it reached a high of $50.05 — the day it announced the deal with the Detroit-based automaker.

Analysts have suggested that problem can be resolved by growing the size of the stake, and reports have claim that’s one of the talking points in the ongoing negotiations between the two sides.

The stock price slide began after short seller Hindenburg Research released a study claiming Nikola was based on “intricate fraud built on dozen of lies” perpetrated by the company’s founder and chairman. That quickly triggered the SEC probe and led to the decision by Milton to resign Sept. 21.

(GM forges $2B deal with Nikola to build trucks, develop new electric and fuel-cell technology.)

Further complicating matters, two women now have filed sexual assault charges in Utah against Milton, both claiming they were 15 at the time of the assaults. One, a cousin named Aubrey Ferrin Smith, said the assault occurred in 1999 when Milton was 17.

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